NOTE: I might come back to this blog one day. I can't be bothered right now.

Bum Rush the Charts - word-of-mouth plan to show people power

Today (March 22nd, 2007) Podcasters, bloggers and their readers are proving the power of their media by joining together Thursday to to strike fear into the hearts of the music industry and make an independent music artist #1 on iTunes charts.

Podcasting gets little respect from traditional media. To them we're little more than a joke, than amateurs. What they don't understand is that podcasting is more than just a delivery mechanism - it's a social movement. People are sick of the watered-down, cookie-cutter content that networks and record companies expect us to enjoy. People are tired of watching friends and loved ones get sued by record labels who only care about profits and nothing else, not even the artists they supposedly represent.

We want and deserve more. On March 22, 2007, we're going to change that with your help.

We can do better. We can match and exceed the reach of big media, corporate media, labels, and the entrenched interests. On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street. The track we've chosen is "Mine Again" by the band Black Lab. A band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on - and who they ignore at their peril.

What's more, we're going to take it a step beyond that. We've signed up as an affiliate of the iTunes Music Store, and every commission made on the sale of "Mine Again" will be donated to college scholarships, partly because it's a worthy cause, but also partly because college students are among the most misunderstood and underestimated groups of people by big media. Black Lab has taken it up another notch - 50% of their earnings are going to be donated to the scholarship fund as well.

If you believe in the power of new media, on March 22nd, 2007, take 99 cents and 2 minutes of your time to join the revolution and make iTunes "Mine Again". If you're a content producer (blogger, podcaster, etc.), we're asking you to join up with us and help spread the word to your audience. Nothing would prove the power of new media more than showing corporate media that not only can we exceed their reach and match their purchasing power, but that we can also do it AND make a positive difference in the world. If we can succeed with this small example, then there's no telling what can do next.

Obviously, buy Mine Again on Thursday. In addition to that, we need to give a major social networking blast to BRTC stuff on Thursday.

Send out one final round of MySpace bulletins on Thursday. Ideally, delete any previous bulletins about BRTC and post a new one. If you have the time, delete and repost in the morning, afternoon, and evening, to ensure that the maximum number of friends see the bulletin (especially if you have a lot of friends).

Go to this Bum Rush URL:

and click Digg It. If you don't have a account, set one up.

On this day... How Depressing

What a depressing find on Wikipedia this afternoon:

On this day... 1996

- John Howard took office as the 25th Prime Minister of Australia.

Hopefully he wont be in office this time next year.

I can't wait for the election later this year.

I want to see this country progressing again, John Howard has sent this country back in time towards the 1950's.

I can't help but personally associate the rise in people with depression to the halt of progressive Morality and Humanity by John Howard and George W. Bush, it's no wonder everyone is so depressed the world is being "run" by B1 and B2.

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