The recording industry is finally coming out of the closet. But should we be happy or sad?
Sony Music said it was launching the first major music label dedicated to nurturing lesbian, gay, bisexual and trans-gendered artists.
The label, Music with a Twist, is a joint venture with Wilderness Media & Entertainment, the company led by Matt Farber, who founded Viacom Inc's MTV Networks' new gay and lesbian channel LOGO
Farber noted that the success of brands dedicated to the African American and Hispanic audiences have also helped talent in these communities cross over well beyond their core audiences.
Likewise, Music With a Twist's roster will feature gay artists who have mass appeal and hit potential across all musical genres. The label will collaborate with Sony Music's other US labels and divisions, including Columbia Records Group, Epic Records, Sony Nashville and Sony Urban Music.
The label also plans to release various compilations geared toward gay and bisexual audiences, as well as music fans everywhere, featuring hit songs by established artists that have been embraced by gay, bisexual and trans-gendered audiences as well as tracks from emerging gay artists.
The first of these compilations will be released in June 2006 during National Gay Pride Month.
Though I'm very glad gay artists with be nurtured under this label rather than fired or un-distributed (especially happens to us poor gay guys in Australia! Not yet seen any Will Young albums down here, I got my uncle to buy it for me when he was in the UK). I feel somewhat that it's kind of discriminating towards us that they only way to get this stuff is for them to NOW create an all gay label...
SOURCE: AAP/News Limited
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